Last Updated: 08/22/2022
THE INFORMATION WE GATHER
The type of information we gather online falls into the following categories:
Aggregate Website Usage Information:
We collect and store information about the pages viewed by all of our Website visitors. We may then use this data in aggregate form to identify overall Website visitor behavior patterns. Our goal in using this information is to improve our Website by making it more responsive to the needs and preferences of our users. Our Web servers automatically collect information about each visitor who requests www.legavenue.com Website pages, including your computer's internet protocol (IP) address. This IP address allows us to identify your computer on the internet so that the Web content you request from us can be sent to you. Other information collected automatically may include, but is not limited to, the operating system you use to access the Website; the type of Internet browsers you use; information about the way you use the Website; information associated with your Internet service provider; the content you view and/or download, search terms you enter, features you use, and the date and time of your visits to the Website. From time to time, we may provide portions of this aggregate Website behavior information to vendors, consultants, potential advertisers, and/or news agencies. We would typically do this in order to demonstrate the amount of interest in our Website and/or to plan for technical infrastructure improvements.
Voluntary Registered Shopper Information:
If you visit our Website and plan to receive future newsletters to learn about our later development and promotion, or to purchase our products, you will need to sign up for our newsletter or to may elect to register an online account. The information you provided during these processes are first and last name, email address (used as the username in login), phone number, and password, which may or may not include the day and month of your birth. All such information is collectively referred to herein as “Personal Information.” Personal Information means information that identifies, relates to, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular person or household and includes the type of information listed in this Section, including one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person, or as further defined in the California Consumer Privacy Act (“CCPA”) and/or California Privacy Rights Act (“CPRA”). We may also use third parties such as Shopify to process your payment or process your account registration. You may use this username and password to login to your online account to check your order history, order status, order’s tracking number, etc.
Online Order Information:
If you choose to purchase products from the Website, we require the following information in order to fulfill your order: We request an e-mail address during the order process so that we can send an e-mail confirmation message acknowledging the receipt of your order. This message contains your name, address, www.legavenue.com customer number (if applicable), the list of items you purchased, an order reference number, a confirmation of your shipping method, and the total amount of items requested. Please note that this confirmation e-mail does NOT contain your credit card number.
Click-Stream Data, Cookie Technology, Clear GIFs, and Usage Data:
Like most websites, we may track use of the Website so we can analyze usage patterns and improve our Website. The technologies we use to monitor the Website’s activity may include cookies and clear GIFs, among others. Through the use of a cookie, in addition to the uses indicated above, we may automatically collect information about your activity on the Website, such as the links you click, the searches you conduct, and the date and time of your use of the Website. When you sign in to your account we may record your user ID and the name on your account in the cookie file on your computer, as applicable. We also may record your password in this cookie file, if you indicated that you would like your password saved for automatic sign-in. For security purposes, we will encrypt any usernames, passwords, and other user member account-related data that we store in such cookies. We may also allow third-party providers to serve cookies from the Website to allow them to assist us in various activities, such as analysis and research on the effectiveness of the Website, content, and potential advertising. Any information that these third parties collect via cookies and web beacons is not linked to any Personal Information collected by us. Cookies may be persistent or stored only during an individual session.
Clear GIFs (a.k.a. web bugs, beacons, or tags) are small graphic images placed on a web page, web-based document, or in an email message. Clear GIFs are invisible to the user because they are typically very small (only 1-by-1 pixel) and the same color as the background of the web page, document, or email message. We do not use clear GIFs to collect Personal Information about you; however, we may use clear GIFs to capture statistical usage information for our Website or the services and products offered through the Website. We may correlate this information to a user to personalize the user experience and for statistical analysis of user experiences on our Website.
We also maintain log files that contain IP addresses. In general, we may use log files to monitor traffic on our Website, to troubleshoot technical problems, and to potentially report aggregate information to our advertisers. In the event of user abuse of our Website, however, we may block certain IP addresses or console IDs, as applicable. If available, IP addresses and console IDs may be used to personally identify you in order to enforce our Terms.
Examples of Cookies we use:
Session Cookies. We use Session Cookies to operate our Website.
Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
Security Cookies. We use Security Cookies for security purposes.
The categories of Personal Information mentioned above and otherwise herein have been collected and used by us in the past twelve (12) months for the business purpose(s) indicated herein.
HOW WE USE YOUR PERSONAL INFORMATION
We may use your Personal Information or other information automatically gathered to:
- provide, operate and improve the Website, such as to enable you to make purchases of clothing and accessories that we have listed on the Website;
- establish, process, and maintain your account registration and account on the Website;
- facilitate your use of the Website and communicate with you about the Website, including by sending you announcements, updates, security alerts, and support and administrative messages;
- provide customer support and maintenance for the Website;
- if such feature is available, to facilitate your login to the Website via third party platforms, such as Google and Facebook;
- respond to your questions;
- analyze use of and improve our Website;
- identify and protect against misuses of our Website;
- screen our orders for fraud or other risks;
- allow our third-party providers to assist you with purchase and delivery information, including, but not limited to, providing you with purchase confirmation and delivery status;
- allow our third-party providers to provide us with marketing and loyalty program assistance;
- process or follow-up regarding your order;
- offer products, information, links, updates, and services that may be of interest to you; and
- enable security features of the Website, such as by sending you security codes, and remembering devices from which you have previously logged in.
We may use your Personal Information to send you Leg Avenue-related marketing communications as permitted by applicable local, state, and national laws, rules, regulations, codes, governmental orders, ordinances, and statutes (collectively “Laws”). You will have the ability to opt-out of our marketing and promotional communications after logging into your online account on our Website.
For Research and Development:
We may use your Personal Information for research and development purposes, including to analyze and improve the Website and our business.
To Create Anonymous Data:
We may create aggregated, de-identified or other anonymous data records from your Personal Information and other individuals whose Personal Information we collect. We make Personal Information into anonymous data by excluding information (such as your name) that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the Website and promote our business.
Interest-Based Advertising and Remarketing:
To Comply with Laws and Regulations:
We use your Personal Information as we believe necessary or appropriate to comply with applicable Laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
For Compliance, Fraud Prevention and Safety:
We may use your Personal Information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to:
- protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
- audit our internal processes for compliance with legal and contractual requirements;
- enforce the terms and conditions that govern the Website; and/or
- protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity, including cyber-attacks and identity theft.
With Your Consent:
In some cases we may specifically ask for your consent to collect, use or share your Personal Information, such as when required by applicable Laws.
HOW WE SHARE YOUR PERSONAL INFORMATION
Companies and individuals that provide services on our behalf or help us operate the Website or our business (such as order fulfillment, shipping, payment processing, customer support, hosting, analytics, email delivery, marketing, database management services, returns processing and risk and fraud mitigation).
Third-party advertising companies that collect information about your activity on the Website to help us advertise our Website, services, and/or use hashed customer lists that we share with them to deliver ads to them and similar users on their platforms.
Third Party Platforms:
Social media and other third-party platforms that you connect to the Website, such as when you use options to access the Website by logging into a social media platform. Please note, we do not control the third party’s use of your Personal Information and you must separately review such third party’s applicable privacy policies and terms.
Other users of the Website and the public, if such functionality is available and you disclose Personal Information for public use. For instance, you may be able review a product that you purchased, and we will display your name along with the content you submit. We do not control how other users or third parties use any Personal Information that you make available to them. Please be aware that any information you post publicly can be cached, copied, screen captured, or stored elsewhere by others (e.g., search engines) before you have a chance to edit or remove it.
Professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary in the course of the professional services that they render to us.
Authorities and Others:
Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate to comply with applicable Laws or for the compliance, fraud prevention, and safety purposes described above.
Business Transitions and Transferees:
We may sell, transfer, or otherwise share some or all of your Personal Information in connection with or during negotiation of any merger, financing, acquisition or dissolution, transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets, or in the event of an insolvency, bankruptcy, or receivership.
YOUR RIGHTS & CHOICES:
As our shoppers who visited, registered an online account, and/or purchased from our Website, you have the following rights and choices to opt out of our services:
Access or Update Your Account Information:
If you have registered for an account with us, you may review and update certain Personal Information or other information in your account profile by logging into the account.
Opt Out of Marketing Communications:
You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions located at the bottom of the email. You may continue to receive service-related and other non-marketing emails. If you receive marketing text messages from us, you may opt out of receiving further marketing text messages from us by replying STOP to our marketing message.
Most browsers let you remove and/or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser’s settings. For more details, see the Click-Stream Data, Cookie Technology, Clear GIFs, and Usage Data Section herein for more information.
You may opt-out of interest-based advertising. See the Interest Based Advertising Section herein for more information.
Do Not Track:
Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
Choosing Not to Share Your Personal Information:
If you do not provide information and/or Personal Information that we need to provide the Website, we may not be able to provide you with the Website or certain features. We will tell you what information you must provide to receive the Website when we request it.
Third-Party Platforms or Social Media Networks:
If such functionality is available and you choose to create an account through or connect the Website with another third-party platform, you may have the ability to limit the information that we may obtain from the third-party at the time you log in to the Website using the third-party’s authentication service or otherwise connect your account. You may also be able to control your settings through the third-party’s platform or service after you have connected your accounts.
Payment Information, Shopify, AND SAGE
You agree to honor your payment obligations and acknowledge and agree that our third-party processor will store your payment information. If there are additional terms and conditions for payments, such additional terms and conditions will need to be agreed to by you prior to completing your purchase. You may be subject to foreign transactions fees depending on your location. You can access your purchase history through managing your account settings.
TEXT MARKETING AND NOTIFICATIONS
By enrolling in our text messaging program at checkout at your option, or otherwise subscribing if and as available, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed five (5) a month. You acknowledge that consent is not a condition for any purchase. If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you with in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply. For any questions please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt out please follow the procedures above.
We take the safeguarding of your Personal Information seriously. We employ reasonable security measures to prevent or reduce the risk of disclosure of such information and Personal Information. Any Personal Information will be encrypted with industry standard security such as Secure Socket Layer (SSL). If accessing the Website through your computer, while on a secure page, the lock icon in the address bar of your internet browser becomes locked, as opposed to un-locked, or open, when you are just ‘surfing’. While we strive to ensure the safety and security of your information, no security measures are perfect or impenetrable. To protect the confidentiality of your Personal Information if you elect to register an account, you must keep your password confidential and not disclose it to any other person. Please advise us right away if you believe your Personal Information or other information has been compromised in any way.
THIRD PARTY SITES
WEB LOGS AND OTHER FORUMS
The Website may offer web logs, web postings, bulletin boards, chat rooms, newsgroups or other forums which permit users to post content such as product reviews or interact online. Any Personal Information or other information you transmit or post online will be made public and Leg Avenue cannot control nor is it responsible for the use any third party may make of such Personal Information or other information.
INTERNATIONAL DATA TRANSFERS
LIMITATION OF LIABILITY AND TERMS
MODIFYING YOUR INFORMATION
You may log in to your account at any time to modify the information you provided when you created it. For security purposes, however, the first and last name on an account cannot be changed once it has been created. You may unsubscribe from any emails using the link provided in any such email. If you request that your account be deleted, we may still maintain historical information about your account and any transactions in which you have participated.
More specifically, you have the right:
To know what Personal Information we maintain about you (including what categories of Personal Information we have collected or sold about you; the categories of sources from which the Personal Information is collected by us; the business or commercial purpose for collecting or disclosing the Personal Information; the categories of third parties with whom we share your Personal Information; and the specific pieces of Personal Information we have collected about you);
To receive a free copy of your Personal Information within forty-five (45) days of your verifiable request in a structured, commonly used and machine-readable or commonly used electronic format on request;
To update and modify Personal Information that is incorrect or incomplete;
To object to our processing of your Personal Information when collection is based on a legitimate interest; and
To request that we delete or restrict how we use your Personal Information, but this right is determined by applicable Laws and may impact your access to some of our Website functionality.
Please note that we may ask you to verify your identity before responding to such requests.
You will not be discriminated against in retaliation for exercising the above rights and rights under the CCPA/CPRA.
To contact us to exercise your rights under the CCPA/CPRA:
Reach us by email: email@example.com
By phone number: +1 (888) 453-4283
Call: +1 (888) 453-4283